Name, Image, and Likeness (NIL): Opportunities and Guidelines

This course provides a comprehensive overview of the Name, Image, and Likeness (NIL) landscape for student-athletes. It covers the history ... Show more
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  • Description
  • Curriculum

Course objectives

  • Understand the concept and significance of Name, Image, and Likeness (NIL) rights in sports.
  • Analyze the legal and regulatory framework surrounding NIL, including NCAA rules and state vs. federal laws.
  • Develop effective personal branding strategies for student-athletes.
  • Identify and capitalize on NIL marketing opportunities while maintaining eligibility.
  • Enhance financial literacy and understand the financial implications of NIL deals.
  • Learn negotiation skills and contract essentials for successful NIL agreements.
  • Maintain NCAA eligibility while engaging in NIL activities.
  • Leverage social media for brand building and manage online presence effectively.
  • Explore NIL opportunities beyond college sports into the professional realm.
  • Analyze real-life success stories of NIL athletes and apply lessons to personal NIL journey.
Overview of NIL: Definition and significance
NCAA rules and compliance
Identifying NIL opportunities
Preparing for NIL negotiations
Best practices for social media engagement